The team of George Raft and Carole Lombard who at the time this film was made were doing a little off set kanoodling had scored well in Bolero, so much so that Paramount decided another dance film was in order for them. Instead of in Europe like Bolero, Rumba takes place in Cuba and then New York City, taking advantage of the current dance craze sweeping the country.
Raft's a half Cuban, half American living down there because he fled the country to avoid some gangsters he'd run afoul of. He's dancing first with Iris Adrian and then with Margo, but rich heiress Carole Lombard sweeps him off his nimble feet.
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