Set mostly at a boardwalk arcade, Nicky Nelson (Bob Hope) is a small-time carnival promoter of Nicky Nelson Enterprises with Gene Krupa and his Orchestra as his assistants. For five years he's talked his way in and out of situations, but has never succeeded to the top of his profession. Outside of the office of Steve Hanratty (Bernard Nedall), agent for the City Pier Amusement Company, Nicky encounters Lily Racquell (Shirley Ross), a talented singer who has just lost her job. The two team up, but Nicky loses both his orchestra and vocalist after Lily discovers Nicky gambled away her diamond ring and their signature song to Hanratty. Under Hanrity's management, Krupa and Lily perform to great success at the Paradise Pavalion while Nicky, feeling he can go it alone, finds himself on a downward path.
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