When jobless genius Beauregard Bottomley (Ronald Colman) interviews with Burnbridge Waters (Vincent Price) for a position at Waters' soap company, the owner rudely turns Bottomley down. As revenge, Bottomley enters a TV quiz show that Waters' company sponsors, with the goal of winning until he bankrupts the businessman. When Bottomley keeps acing the questions, becoming a media sensation, Waters desperately calls on vixen Flame O'Neal (Celeste Holm) to uncover Bottomley's area of weakness.
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