Jim is a cheeky young chap who works as a deckchair attendant for the council of Gormleigh, an imaginary holiday resort on the Kent Coast of England. Jim has a chubby friend called Henry and an American girlfriend, Judy. Judy is a cute kid who works as a journalist on the local paper, but wants to be a serious writer. Jim's brilliant idea is to galvanise tourist interest in Gormleigh by importing French sex-kitten actress, Francoise Fayol.
A small British seaside resort contrives to augment its inexistent tourist industry by organizing a Film Festival and inviting a Brigitte Bardot-type siren to be the guest of honor.
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