Three shady characters - Larry, Jean, and Dan - want to make money legally by resuscitating a fitness magazine with cheesecake and beefcake photos and salacious stories with tacked-on morals. They hire two recent Olympic champions as editors to give legitimacy: Barbara Hilton, an English diver, and Don Jackson, a U.S. swimmer. When Jackson and Hilton object to the magazine's contents, they send him on a worldwide search for beauty, for youthful paragons of fitness. When Barbara and Don want out of the partnership to start their own fitness farm, the trio hatches a plan to bilk the kids.
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